Look like a brand
people trust
and remember.
A one-time investment in professional identity that increases trust, improves conversion rates across every channel, and positions you to charge what you are actually worth.
Your brand is the reason someone chooses you over a cheaper competitor.
People make buying decisions emotionally and justify them rationally. Before they read your service list or pricing, they have already formed an opinion based on how your brand looks and feels. A weak or inconsistent brand communicates low trust and low value — even if your actual work is excellent.
Strong branding is not decoration. It is a commercial asset. It increases conversion rates across your website, ads, and social media. It allows you to charge premium prices. And once it is built, it compounds in value every time someone interacts with your business.
Logo Design
A distinctive mark that works across every format, size, and background.
Visual Identity
Color palette, typography, and design system that creates instant recognition.
Brand Voice
The words, tone, and messaging that reflect who you are and who you serve.
Brand Guidelines
A clear system your team and any designer can follow to stay consistent.
🕐 The ScopeX Branding Process
The essential starting point for a new business that needs to look credible and consistent immediately. A professional primary logo, a core color palette, and the basic files you need to show up looking like a real brand — not a side project.
Ideal for: New businesses and sole traders that need a professional brand fastWhat We Create
- Primary Logo DesignA clean, professional logo designed specifically for your business.
- Core Color Palette2-3 brand colors with exact hex, RGB, and CMYK values.
- Basic Typography SelectionPrimary font pairing chosen and specified with usage guidance.
- 2 Logo VariationsFull-color primary plus single-color/reversed version.
- Web & Print Export FilesPNG, SVG, and PDF exports ready for immediate use.
What is Included
- Brand Discovery Session30-minute call to understand your business, customers, and competitors.
- 2 Initial ConceptsTwo distinct logo directions presented for your selection.
- 1 Round of RevisionsOne full revision round on the chosen concept.
- Full File OwnershipAll source files delivered. You own everything outright.
- Basic Usage GuidanceOne-page reference for logo, colors, and fonts.
Timeline & Delivery
- Discovery Call:30 minutes to gather all inputs.
- Concepts Presented:Within 5 business days of discovery call.
- Revision Round:Refinements within 3 business days of feedback.
- Final Delivery:10-12 business days from project start.
Foundation outcome: A professional, credible brand identity ready to use across every touchpoint within two weeks.
Get started with Foundation — $1,250 one-timeNo recurring fees. You own all files. Delivered in 10-12 business days.
Get Started →A complete, professional identity system — not just a logo. Full logo suite, typography system, color palette, brand voice guidelines, and a usage document your team can follow consistently.
Ideal for: Growing businesses that need a complete identity system across all marketing materialsWhat We Create
- Full Logo SuitePrimary, horizontal, stacked, icon, and favicon — every variation needed.
- Complete Color SystemPrimary, secondary, and neutral palette with all values specified.
- Typography SystemFull usage hierarchy: display, heading, body, caption, and button styles.
- Brand Voice GuidelinesTone definition, messaging principles, and language guidance.
- Social Media Brand KitProfile images, cover photos, and post template guidelines.
What is Included
- Extended Discovery Session60-minute deep-dive into brand positioning and vision.
- 3 Initial ConceptsThree distinct visual directions with rationale for each.
- 2 Rounds of RevisionsTwo full revision rounds until the identity is exactly right.
- Brand Guidelines DocumentProfessional PDF covering all usage rules and examples.
- Full File OwnershipAll source (AI, EPS, SVG) and export files delivered.
Timeline & Delivery
- Discovery:60-minute brand strategy session.
- Concepts:Three directions within 7 business days.
- Revisions:Two rounds, 3-4 days each.
- Final Delivery:3-4 weeks from project start.
Full Scope outcome: A complete brand identity that creates instant recognition and consistency across every marketing channel.
Get started with Full Scope — $6,000 one-timeFull identity system, brand guidelines, social kit included.
Get Started →The complete brand-building engagement for businesses building category leadership. Strategic brand blueprint, full visual identity, market positioning framework, and an enterprise-level authority brand package.
Ideal for: High-growth businesses and category leaders building a premium, authority brandWhat We Create
- Strategic Brand BlueprintMission, vision, values, positioning, personas, and competitive landscape fully defined.
- Market Positioning FrameworkCategory positioning, UVP, pricing narrative, and competitive moat strategy.
- Complete Visual Identity SystemFull Enterprise system plus motion guidelines, pattern system, and component library.
- Full Content & Messaging ArchitectureWebsite copy framework, sales hierarchy, email tone, social voice, and content style guide.
- Enterprise Brand GuidelinesComprehensive standards manual for internal teams, agencies, and partners.
What is Included
- Multi-Session Brand StrategyTwo full strategy workshops covering positioning and brand architecture.
- Naming Review & Trademark GuidanceReview of naming options and trademark search guidance.
- Unlimited Revisions (within scope)No revision caps. We iterate until every element is exactly right.
- Brand Launch SupportLaunch messaging, announcement templates, and rollout plan.
- Full File Ownership + Asset LibraryComplete asset library delivered and organized. Yours forever.
Timeline & Delivery
- Week 1-2:Two strategy workshops. Full brand blueprint delivered.
- Week 3:Three visual concepts with full strategic rationale.
- Week 4-5:Full identity, marketing assets, content architecture built.
- Week 6:Final delivery. Enterprise guidelines. Brand launch support.
Enterprise outcome: Build an authority brand that makes you the obvious, premium choice in your category.
Get started with Enterprise BrandingStrategic blueprint, full identity, content architecture, enterprise guidelines.
Get Started →What is included at each tier
Every tier delivers a professional brand identity. The difference is strategic depth, deliverable breadth, and how far you want to go.
| Deliverable | Foundation — $1,250 | Full Scope — $6,000 | Enterprise |
|---|---|---|---|
| Primary Logo | ✓ | ✓ | ✓ |
| Logo Variations | 2 versions | Full suite (5) | Full suite + all formats |
| Color Palette | Core (2-3 colors) | Full system | Complete system + Pantone |
| Typography System | Basic pairing | Full hierarchy | Enterprise hierarchy |
| Brand Voice Guide | — | ✓ | ✓ Content architecture |
| Brand Guidelines | 1-page reference | Full PDF guide | Enterprise manual |
| Social Media Kit | — | ✓ | ✓ Full kit |
| Marketing Assets | — | — | ✓ Full asset library |
| Brand Strategy | — | — | ✓ Full blueprint |
| Revision Rounds | 1 round | 2 rounds | Unlimited |
| File Ownership | Full | Full | Full |
Branding FAQ
Everything you need to know before getting started.
Let us create a brand
you are proud to show.
Book a free 20-minute brand discovery call. Gergo will review your current situation and recommend exactly which tier makes sense for where you are and where you are going.
All prices in CAD · One-time investment · Full file ownership · ScopeX Media Inc. Calgary, AB · scopexmedia.com