Calgary Google Ads
& PPC Management
That Delivers Paid Leads.
Calgary PPC management and Google Ads services that deliver measurable, predictable lead flow. Our pay per click advertising puts the right offer in front of the right person at the right moment — managed to maximize campaign performance and every dollar you spend.
Why Choose a Calgary PPC Agency? The only channel that puts your offer in front of people actively ready to buy — today.
SEO and social build long-term momentum. Ads deliver immediate demand. When someone searches for exactly what you offer, they are already in buying mode. Ads let you intercept that moment and turn it into a lead.
The difference between ads that drain budgets and ads that generate profitable ROI is strategy, targeting, and relentless optimization. As a top Google Ads company in Calgary, ScopeX runs PPC advertising campaigns with a single focus: the lowest possible cost per qualified lead. Our PPC strategy combines smart bidding strategies, precise targeting, and relentless optimization to grow your brand awareness cost effectively.
Google Search Ads
Show up at the top of Google when someone searches for exactly what you offer. Our Calgary PPC services ensure your ads appear for high-intent keywords.
Social Ads
Facebook, Instagram, and LinkedIn ads targeting your exact audience by demographics and behavior.
Retargeting
Re-engage visitors who showed interest but did not convert. Turns warm traffic into customers.
Conversion Tracking
Every click, call, and form fill tracked so you know exactly what your ads are generating.
📈 How a ScopeX Ad Campaign Works
Entry point for businesses running their first paid campaign. We set up, launch, and manage a single-platform ad campaign — Google or Meta — focused entirely on generating inbound leads at the lowest possible cost per acquisition.
Ideal for: Businesses new to paid ads or testing a single platform for the first timeWhat We Do
- Single Platform Campaign SetupGoogle Search or Meta (Facebook/Instagram) — whichever platform best matches where your customers are.
- Keyword or Audience ResearchFor Google: high-intent keyword targeting. For Meta: demographic, interest, and behavioral audience build.
- Ad Creative & CopywritingUp to 3 ad variations written, designed, and split-tested. Headlines, descriptions, and visuals crafted for click-through and conversion.
- Conversion Tracking SetupGoogle Tag Manager or Meta Pixel configured. Every lead form submission, phone call, and key action tracked from day one.
- Monthly Bid & Budget OptimizationWinning ads scaled, underperformers paused. Bids adjusted weekly to reduce cost per lead.
Monthly Deliverables
- Monthly Performance ReportImpressions, clicks, CTR, cost per click, conversions, cost per lead — everything in one clear report.
- Ad Creative RefreshesNew ad copy or creative introduced monthly to prevent ad fatigue.
- Negative Keyword UpdatesIrrelevant search terms identified and excluded weekly to stop wasted spend.
- Budget Utilization SummaryFull breakdown of how your ad budget was spent and what it returned.
- Monthly Written Check-InWhat performed, what was changed, and what the plan is for next month.
What to Expect
- Week 1:Campaign built, tracking live, creatives approved. Ready to launch.
- Week 2:Campaigns go live. First impressions, clicks, and leads within 24-72 hours.
- Month 1:Data accumulates. Initial optimization rounds. Cost per lead stabilizes.
- Month 2-3:Algorithm learns. Audience targeting sharpens. Cost per lead drops.
- Month 3+:Predictable, consistent lead flow. Clear cost per lead benchmark.
Foundation outcome: Generate consistent inbound leads from paid advertising within the first 7 days of campaign launch.
Get started with Foundation — $750/mo + 15% ad spendNo setup fee. Month-to-month. First leads within 72 hours of launch. Ad spend billed separately.
Book a Call →For businesses ready to scale beyond a single platform. We run simultaneous campaigns across Google and Meta, implement A/B testing frameworks, and use audience segmentation to drive down cost per lead while increasing volume.
Ideal for: Businesses with ad history wanting to scale across multiple platforms profitablyWhat We Do
- Multi-Platform Campaigns (Google + Meta)Simultaneous campaign management across Google Search, Meta (Facebook/Instagram), and Google Display or Retargeting.
- A/B Testing FrameworkStructured split testing of ad copy, creative, landing pages, and CTAs. Data-driven decisions every month.
- Audience SegmentationSeparate campaigns per audience type: cold traffic, warm retargeting, lookalike audiences, and customer list targeting.
- Landing Page RecommendationsConversion rate analysis of your landing pages with specific recommendations to improve the percentage of clicks that become leads.
- Full Funnel OptimizationFrom impression to click to lead — every stage of the funnel analyzed and improved monthly.
Monthly Deliverables
- Detailed Cross-Platform ReportPlatform-by-platform breakdown: spend, impressions, CTR, CPC, conversions, cost per lead, and ROAS for each channel.
- A/B Test Results SummaryWhat was tested, what won, and how the winning variant performed vs. the control.
- Audience Performance BreakdownWhich audiences are converting at the lowest cost per lead.
- Creative Refresh (2 new ads/mo)Two fresh ad creative sets produced monthly to prevent fatigue and test new angles.
- Monthly Strategy Call (30 min)Direct performance review with Gergo. Budget allocation decisions and campaign direction confirmed.
What to Expect
- Month 1:All platforms live, tracking unified, initial A/B tests running.
- Month 2:First A/B test results in. Winning variants scaled. Cross-platform data sharpening.
- Month 3:Lead volume growing. Cost per lead declining. ROAS improving across all platforms.
- Month 4-6:Full-funnel machine running. Consistent lead flow across platforms.
- Month 6+:Predictable, scalable lead generation. Scaling decisions are data, not guesswork.
Full Scope outcome: Scale your paid lead generation profitably across Google and Meta within 60-90 days.
Get started with Full Scope — $2,500/mo + 12% ad spendNo setup fee. Multi-platform management and monthly strategy calls included. Ad spend billed separately.
Book a Call →The complete paid advertising operation for businesses that want to own every channel simultaneously. Google, Meta, LinkedIn, YouTube, and programmatic — all managed as one coordinated system with advanced attribution modeling.
Ideal for: High-growth businesses with $30K+/mo ad budgets wanting total paid channel controlWhat We Do
- Omni-Channel Campaign ManagementGoogle Search, Google Display, YouTube, Meta, LinkedIn, and programmatic channels managed as one coordinated paid media strategy.
- Advanced Attribution ModelingMulti-touch attribution across all channels. See which touchpoints influence conversions and allocate budget to the highest-ROI channels.
- Demand Generation StrategyTop-of-funnel awareness campaigns that build brand recognition and warm audiences before they enter the buying cycle.
- Enterprise Audience ArchitectureFull customer journey mapping. Separate audience pools for every funnel stage across every platform.
- Priority Management & Dedicated StrategistGergo as your primary paid media strategist — weekly calls, direct access, proactive strategy adjustments.
Monthly Deliverables
- Executive Paid Media DashboardReal-time dashboard with spend, leads, ROAS, CAC, and revenue attribution across every channel.
- Advanced Attribution ReportMulti-touch attribution analysis. Which channels, ads, and audiences are driving the most revenue.
- 6+ New Creatives/moPremium creative production across all formats: search, display, video, and social.
- Dedicated Growth StrategistGergo as your primary strategist. Weekly calls, Slack/email access, quarterly paid media strategy reviews.
- Competitive Intelligence ReportMonthly deep-dive into competitor ad activity, spend estimates, creative strategy, and positioning.
What to Expect
- Month 1:Full omni-channel setup, all platforms live, attribution model configured.
- Month 2:Cross-channel data flowing. Attribution revealing true top performers.
- Month 3:Optimization compounding across all channels. Cost per acquisition declining.
- Month 4-6:Market-wide paid presence. Competitors unable to match channel coverage.
- Year 1+:A fully optimized, multi-channel paid machine. Your cost per acquisition drops as your audience intelligence grows.
Enterprise outcome: Dominate every paid channel simultaneously and build an unfair data advantage that makes your campaigns more efficient every single month.
Get started with Enterprise Ads — Omni-Channel ScopeDedicated strategist, full omni-channel management, weekly access. Ad spend billed separately.
Book a Call →What is included at each tier
Every tier is fully managed. The difference is the number of platforms, depth of strategy, and how aggressively we optimize.
| Feature | Foundation — $750 | Full Scope — $2,500 | Enterprise |
|---|---|---|---|
| Platforms Managed | 1 (Google or Meta) | Google + Meta | All major channels |
| Campaign Types | Search or Social | Search + Social + Retarget | Omni-channel |
| Conversion Tracking | ✓ | ✓ Cross-platform | ✓ Multi-touch model |
| A/B Testing | Basic | ✓ Structured framework | ✓ Continuous at velocity |
| New Creatives / Month | Monthly refresh | 2 new sets/mo | 6+ premium sets/mo |
| Landing Page Optimization | — | Recommendations | ✓ Dedicated pages |
| Competitor Intelligence | — | — | ✓ Full competitive report |
| LinkedIn / YouTube Ads | — | — | ✓ |
| Monthly Report | ✓ | ✓ Cross-platform | ✓ Executive dashboard |
| Strategy Calls | Written check-in | Monthly 30 min | Weekly + Slack access |
| Setup Fee | None | None | None |
| Ad Spend | Billed separately | Billed separately | Billed separately |
Ads Management FAQ
Everything you need to know before getting started.
Let us build your
lead machine.
Book a free 15-minute strategy call. Gergo will review your current ad situation or start fresh, recommend the right tier and budget, and outline exactly what we would run in month one.
All prices in CAD · Ad spend billed separately · Month-to-month · No setup fees · ScopeX Media Inc. Calgary, AB · scopexmedia.com