Online Reputation Management Calgary | Review Strategy
ScopeX Media — Online Reputation Management

Your reputation
is your most valuable
sales asset.

Online reputation management that builds review volume, suppresses negative content, and ensures every prospect who searches your name sees a business worth trusting — before they ever speak to you.

3
Tiers Available
$300
Starting at /mo
93%
Buyers read reviews first
Compounds over time
Why Reputation Management?

Your online reputation is being checked right now — by someone who hasn’t contacted you yet.

Before a prospect calls, books, or buys, they search your name. They read your Google reviews. They check your star rating. They look for complaints. What they find determines whether they reach out — or move on to your competitor who has 47 five-star reviews and a professional response to every one of them.

A weak, thin, or damaged online reputation silently kills inbound conversion. ScopeX builds and protects your reputation systematically: increasing review volume, monitoring every mention, managing negative content, and ensuring that the picture painted by your online presence matches the quality of your actual work.

Review Generation

Systematic outreach that turns satisfied customers into published five-star reviews.

🔍

Review Monitoring

Every new review tracked across Google, Facebook, and industry directories in real time.

💬

Response Management

Professional, brand-consistent responses to every review — positive and negative.

🛡

Suppression & Recovery

Negative content addressed, disputed, or pushed down through positive volume and SEO.

🕐 How ScopeX Manages Your Reputation

Month 1
Reputation AuditFull audit of your current online presence: review volume, star rating, negative content, platform coverage, and competitive benchmarking. Baseline established.
Month 1-2
Review Generation SystemOutreach sequences built and launched. Past customers contacted. Review request automations set up so new customers generate reviews without any manual effort from your team.
Ongoing
Monitor & RespondEvery review responded to professionally. Negative reviews flagged and addressed. Mentions across the web tracked and reported monthly.
Month 3+
Authority BuildingPositive content creation and distribution to build a strong, consistent online presence that pushes negative results down and reinforces your brand authority at every touchpoint.
FD
Foundation
Lightweight Reputation System

The starting point for businesses with thin or inconsistent review profiles. We set up review generation, monitor your key platforms, and ensure every new review gets a professional response — building the trust signals that drive inbound conversion.

Ideal for: New businesses and service providers needing to build their first review foundation
$300/mo
No setup fee · Month-to-month
~50% below market rate

What We Do

  • Review Generation CampaignOutreach to your recent customers requesting Google reviews. Template-based sequences that make it easy for happy customers to leave feedback.
  • Google Business Profile OptimizationProfile fully completed, categories correct, hours current, photos added, and all fields optimized for local search visibility.
  • Review Monitoring (Google & Facebook)All new reviews tracked in real time across your two primary platforms. No review goes unnoticed.
  • Review Response (up to 20/mo)Professional, brand-consistent responses to all new reviews — positive and negative — within 48 hours of posting.
  • Negative Review FlaggingFake or policy-violating reviews identified and flagged to Google for removal. Legitimate negative reviews addressed with professional responses.

Monthly Deliverables

  • Review Performance ReportNew reviews received, current star rating, total review count, and platform-by-platform breakdown. Month-over-month trend tracked.
  • Response LogEvery review response documented. Negative reviews highlighted with the approach taken and current status.
  • Review Generation ResultsHow many outreach messages sent, open rate, and how many reviews were generated from the campaign that month.
  • Recommended Next StepsWhat we are prioritizing next month based on what the data shows — more volume, new platforms, or addressing specific issues.

What to Expect

  • Week 1:Reputation audit complete. Google Business Profile optimized. Review generation system set up.
  • Week 2:First outreach sequences launched. Initial reviews starting to come in.
  • Month 1:Review monitoring live. All reviews being responded to. First new reviews published.
  • Month 2-3:Review volume growing. Star rating stabilizing. Profile visibility improving in local search.
  • Month 3+:Consistent review flow. Strong trust signals visible to every prospect who searches your business.
🎯

Foundation outcome: A credible, growing review profile that turns your Google presence into a trust-building asset. Within 90 days your business will have a noticeably stronger review profile, every review responded to professionally, and a system generating new reviews automatically.

Get started with Foundation — $300/moNo setup fee. Month-to-month. Review system live within 7 days.

Get Started →
FS
Full Scope
Competitive Local Markets

For businesses that need visibility and control across multiple review platforms, not just Google. Full multi-platform monitoring, expanded review generation, competitor benchmarking, and proactive reputation protection across every channel prospects are checking.

Ideal for: Growing businesses with customers checking multiple platforms before making a decision
$749/mo
No setup fee · Month-to-month
~30% below market rate

What We Do

  • Multi-Platform Review GenerationReview campaigns running across Google, Facebook, and up to 2 industry-specific directories (Houzz, Yelp, BBB, Homestars, etc.) simultaneously.
  • Full Platform Monitoring (up to 5)All new reviews across five platforms tracked in real time. Instant alerts for any negative reviews so nothing goes unanswered.
  • Unlimited Review ResponsesEvery review on every monitored platform responded to professionally, within 48 hours, in your brand voice.
  • Competitor Review BenchmarkingYour review volume and star rating tracked against 3 key competitors monthly. Know exactly where you stand and where the gap is.
  • Review Removal CampaignsFake, spam, and policy-violating reviews actively pursued for removal. Escalation process initiated where standard flagging fails.

Monthly Deliverables

  • Multi-Platform Reputation ReportStar rating, review count, and trend for every monitored platform. Overall reputation score tracked month over month.
  • Competitor Benchmark ReportYour standing versus 3 competitors. Volume gap, rating gap, and recommended actions to close the distance.
  • Review Generation PerformanceCampaigns results by platform. Which channels are converting outreach into reviews and where to increase focus.
  • Negative Review SummaryEvery negative review logged with response, removal attempt status, and impact on overall rating.
  • Monthly Strategy Call (30 min)Review what the data shows and confirm priorities for the following month.

What to Expect

  • Week 1:Full multi-platform audit. All profiles optimized. Monitoring live across all platforms.
  • Week 2:Multi-platform review campaigns launched. Competitor benchmarks established.
  • Month 1:Reviews coming in across multiple platforms. All responded to. Baseline data established.
  • Month 2-4:Volume building across all platforms. Competitor gap closing. Profile dominance growing.
  • Month 4+:Clear multi-platform review authority. Reputation visibly stronger than most local competitors.
📈

Full Scope outcome: Multi-platform review authority that makes your business the obvious, trusted choice wherever prospects are searching. Whether they check Google, Facebook, or an industry directory, they find a business with a strong, consistent, and professionally managed reputation.

Get started with Full Scope — $1,200/moMulti-platform monitoring, competitor benchmarking, unlimited responses.

Get Started →
EN
Enterprise
Enterprise / Multi-Location Scope

The complete reputation management engagement for businesses where online credibility is a primary commercial driver. Full-spectrum monitoring, aggressive authority building, crisis response capability, PR-level content strategy, and a dedicated strategist managing your digital reputation as a business asset.

Ideal for: High-profile businesses, enterprises, and personal brands where reputation directly drives revenue
Custom pricing
No setup fee · Month-to-month
Enterprise / multi-location scope

What We Do

  • Full-Spectrum Reputation ManagementEvery review platform, social channel, news source, forum, and directory covered. Complete visibility across your entire digital footprint.
  • Aggressive Authority Content Strategy6-10 pieces of positive content per month across owned and third-party platforms. Building a search landscape that is overwhelmingly positive for your brand name.
  • Crisis Response CapabilityRapid-response protocol for negative press, viral complaints, or coordinated attack reviews. Response strategy deployed within 24 hours of an incident.
  • PR-Level Placement & MentionsCoordination with media and industry publications to generate authoritative positive mentions that build credibility at the highest level of online authority.
  • Executive & Personal Brand ManagementReputation management extended to key individuals in the business. Leadership profiles optimized and monitored alongside the company brand.

Monthly Deliverables

  • Executive Reputation DashboardReal-time overview of your full reputation ecosystem: all platforms, sentiment trends, content performance, suppression progress, and competitive positioning.
  • Full Content & PR ReportEvery content piece and placement published that month with reach, authority metrics, and expected impact on search presence and brand perception.
  • Crisis Readiness ReviewMonthly scan for emerging reputation risks. Early warning flags before issues escalate into crises.
  • Competitive Reputation AnalysisYour reputation score benchmarked against top 5 competitors. Strategic gaps and opportunities identified.
  • Dedicated Strategist & Weekly CallsGergo as your primary reputation advisor. Weekly calls, Slack/email access, and proactive strategy updates.

What to Expect

  • Month 1:Full digital footprint audit. All platforms live. Crisis protocol established. Authority content calendar built.
  • Month 2:Content publishing at full pace. PR outreach active. Suppression strategy executing.
  • Month 3:Measurable improvements across search and review platforms. Brand narrative taking shape.
  • Month 4-6:Dominant positive presence across search results. Reputation clearly stronger than all competitors.
  • Year 1+:An enterprise-grade reputation infrastructure that is a genuine commercial moat. Your brand name is one of your strongest sales assets.
👑

Enterprise outcome: Build a reputation so strong that your brand name alone drives inbound trust, closes sales, and repels competition. At Enterprise, your online presence is actively managed as a commercial infrastructure — not a passive listing that happens to have some reviews.

Get started with Enterprise ORMEnterprise reputation domination, crisis response, PR-level content, weekly advisory.

Get Started →
Side by Side

What is included at each tier

Every tier is fully managed. The difference is platform coverage, content volume, and how aggressively we build and protect your reputation.

FeatureFoundation — $300Full Scope — $1,200Enterprise
Platforms MonitoredGoogle + FacebookUp to 5Full spectrum
Review Generation Google focus Multi-platform Full-scale
Review ResponsesUp to 20/moUnlimitedUnlimited
Competitor Benchmarking 3 competitors Top 5 + analysis
Reputation SEO Aggressive
Suppression Campaign
Proactive Content6-10 pieces/mo
Social Listening
Crisis Response 24hr protocol
PR & Media Placement
Personal Brand Management
Monthly Report Multi-platform Executive dashboard
Strategy CallsWritten check-inMonthly 30 minWeekly + Slack
Setup FeeNoneNoneNone
Common Questions

Reputation Management FAQ

Everything you need to know before getting started.

Can you remove negative reviews?
We can flag and pursue removal of reviews that violate Google or platform policies — fake reviews, spam, reviews from non-customers, and those containing prohibited content. Legitimate negative reviews cannot be removed, but they can be professionally responded to and diluted through increased positive review volume. At Enterprise we also run suppression campaigns to push negative content down in search results.
How do you get customers to leave reviews?
We use a combination of email outreach, SMS requests, and automated follow-up sequences triggered after a transaction or service completion. The process is simple for the customer — one tap to leave a review on their preferred platform. We also provide direct review links so there is no friction in the process.
How long does it take to see results?
New reviews typically start coming in within 2-3 weeks of the first outreach campaign. A noticeable improvement in review volume and star rating is usually visible within 60-90 days. Reputation SEO and suppression campaigns show meaningful movement within 3-5 months depending on the severity of the issue.
What platforms do you manage?
Foundation covers Google Business Profile and Facebook. Full Scope expands to up to 5 platforms including industry-specific directories like Houzz, Homestars, BBB, Yelp, and others relevant to your business. Enterprise covers all platforms where your business appears, including social channels, news sources, and forums.
What if my business has a lot of negative reviews right now?
We start with a full audit to understand the source and nature of the negative reviews. If they are fake or policy-violating, we pursue removal immediately. For legitimate negative reviews, we build a response strategy that demonstrates professionalism to future readers, and we launch an aggressive positive review generation campaign to dilute the impact. Enterprise is typically recommended for businesses with significant negative review issues.
Will this work alongside my SEO or ads?
Reputation management compounds every other marketing investment. Your SEO traffic converts better when prospects land on a business with 50 five-star reviews. Your ad clicks convert better when your Google profile shows a strong rating. Your social media builds trust faster when your review profile matches what you claim. ORM makes everything else more effective.
Do I need to be involved in the day-to-day management?
No. We handle all monitoring, responses, outreach, and reporting. You receive a monthly summary of what happened and what is planned next. If a serious reputation issue arises we will contact you immediately with a recommended response strategy — but the day-to-day is fully managed by our team.
What is the difference between ORM and SEO?
SEO gets you found. ORM controls what people see when they find you. SEO drives traffic to your site and listings. ORM ensures that the reviews, search results, and mentions those visitors encounter build trust instead of destroying it. Both are necessary — traffic without reputation means lost conversions, and reputation without traffic means no one sees it.
Ready to own your reputation?

Let us audit your
online presence.

Book a free reputation audit call. Gergo will review your current review profile, identify what is working against you, and show you exactly what a ScopeX ORM engagement would change. No pitch deck. No pressure. Just a clear picture of where you stand.

All prices in CAD · Month-to-month · No setup fees · ScopeX Media Inc. Calgary, AB · scopexmedia.com