Digital Marketing Pricing Calgary | Transparent Rates
Services & Startup Packages — 2026 Edition

Pricing that scales
with your ambition.

Pick individual services, mix-and-match tiers, or lock in a full startup package. Every tier is built to compound visibility, conversion, and market authority.

Package 01 — Entry point
Package 02 — Growth
Custom — Enterprise

Search Engine Optimization

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Builds long-term inbound demand by improving visibility for the searches your customers already make. SEO compounds over time and reduces reliance on paid ads.

01
Search Kickstart
$900/mo
Entry Point
  • Technical baseline audit and priority fixes
  • Keyword map for core service pages
  • On-page optimization (up to 3 pages/mo)
  • 1 content brief/month
  • Monthly reporting and action plan
Establish local search visibility and start ranking.
02
Search Growth
$3,000/mo
Growth
  • Everything in Search Kickstart
  • Optimization for up to 6 pages/month
  • 2 content briefs/month
  • Internal linking and local SEO support
  • Monthly strategy call and performance review
Compound search growth and generate consistent inbound leads.
03
Custom
Custom — scoped to your needs
Enterprise
  • Full SEO ecosystem management
  • Digital PR authority campaigns
  • Strategic oversight
  • Dedicated growth strategist
Command long-term market authority in search.

Social Media Management

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Builds brand awareness, trust, and repeat exposure so prospects recognize you before they need you — and choose you when they do.

01
Presence Starter
$600/mo
Entry Point
  • 8–10 posts/month
  • Single platform management
  • Basic engagement monitoring
Establish a consistent, credible brand presence.
02
Engagement Growth
$2,400/mo
Growing
  • 15–20 posts/month
  • Multi-platform posting
  • Monthly analytics report
Grow your audience and increase engagement.
03
Custom
Custom — scoped to your needs
Enterprise
  • Campaign-driven execution
  • Advanced audience growth strategy
  • Priority creative direction
Position your brand as a category leader.

Website Development

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Your website is your conversion engine — it turns attention from SEO, ads, and social into calls, form leads, bookings, or purchases.

01
Launch
$1,000 one-time
Launch-Ready
  • 5–7 page responsive website
  • Lead capture system
  • Basic SEO setup
Launch a professional, conversion-ready site.
02
Growth
$5,950 one-time
Scale-Ready
  • 10–15 page custom build
  • Performance optimization
  • Forms, booking & CRM integrations
Build a scalable online business platform.
03
Custom
Custom — scoped to your project
Enterprise
  • Enterprise system architecture
  • Ecommerce or automation integration
  • Performance-focused framework
Operate with enterprise-level digital infrastructure.

Ads Management

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Controls immediate demand by placing your offer in front of ready-to-buy customers. The goal is predictable lead flow and measurable ROI.

01
Ads Launch
$750/mo + 15% ad spend
Entry Point
  • Single-platform ad campaign setup
  • Basic optimization
  • Monthly report
Generate consistent paid leads.
02
Ads Scale
$2,500/mo + 12% ad spend
Growing
  • Multi-platform campaigns
  • A/B testing
  • Audience segmentation
Scale advertising profitably.
03
Custom
Custom — scoped to your needs
Enterprise
  • Multi-channel dominance strategy
  • Advanced attribution modeling
  • Priority management
Control market visibility through paid channels.

Automation & AI Implementation

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Reduces operational friction by automating repetitive work, improving lead handling, and integrating systems so your business runs faster with less overhead.

01
Workflow Starter
$1,000 one-time
Entry Point
  • Basic CRM automation
  • Email workflow setup
  • Process optimization
Reduce manual workload and increase efficiency.
02
Ops Accelerator
$5,000 one-time
Growing
  • Advanced system integration
  • AI tools integration
  • CRM syncing
Streamline operations and improve lead flow.
03
Custom
Custom — scoped to your needs
Enterprise
  • Enterprise AI roadmap
  • Full system integration
  • Ongoing advisory
Operate with advanced AI-driven infrastructure.

Online Reputation Management

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Protects trust and improves conversion rates by controlling reviews, responses, and public perception across key platforms.

01
Review Guard
$300/mo
Entry Point
  • Review monitoring
  • Alerts for new reviews
  • Basic reporting
Protect trust and prevent reputation drift.
02
Trust Builder
$1,200/mo
Growing
  • Review response management
  • Sentiment tracking
  • Multi-platform monitoring
Improve public perception and increase conversions.
03
Custom
Custom — scoped to your needs
Enterprise
  • Executive reputation oversight
  • Advanced sentiment analysis
  • Strategic perception management
Maintain high-trust authority across key platforms.

Branding

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Defines how you are perceived. Strong branding increases trust, improves conversion rates, and supports premium pricing.

01
Brand Essentials
$1,250 one-time
Foundation
  • Primary logo design
  • Core color palette
  • Basic export files (web/print)
Look credible and consistent immediately.
02
Brand System
$6,000 one-time
Professional
  • Logo variations
  • Typography system
  • Brand usage guidelines
Present a professional identity across every touchpoint.
03
Custom
Custom — scoped to your needs
Enterprise
  • Strategic brand blueprint
  • Market positioning framework
  • Complete authority brand package
Build a premium brand that supports higher pricing and trust.

Marketing Strategy Consulting

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Strategic advisory included with every active monthly package. The more you invest, the more strategy hours you get — at no extra charge.

FD
Foundation
Free — included
2 hrs/month
  • Monthly strategy session (60 min)
  • KPI definition & tracking framework
  • 90-day priority roadmap
Included with any Foundation-tier monthly service.
FS
Full Scope
Free — included
4 hrs/month
  • Bi-weekly strategy sessions
  • Revenue & offer optimization
  • Competitive positioning review
Included with any Full Scope-tier monthly service.
EN
Enterprise
Free — included
Custom hours
  • Weekly executive strategy sessions
  • Full quarterly growth architecture
  • Expansion & scaling modeling
Included with any Enterprise-tier dedicated service.

Email Marketing

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The highest ROI channel for businesses with an existing customer base. Keeps your brand top-of-mind and nurtures leads who aren’t ready to buy yet.

01
Newsletter Engine
$450/mo
Retainer
  • 4 emails/month (1/week)
  • Custom branded templates
  • Copy written by ScopeX
  • Basic list segmentation
  • Open/click performance report
Keep your brand top-of-mind every week.
02
Lifecycle Growth
$1,800/mo
Retainer
  • 8 emails/month (2/week)
  • Custom design per campaign
  • A/B subject line testing
  • Advanced segmentation
  • Monthly analytics + recommendations
Build a high-performing email channel that generates consistent leads.
03
Custom
Custom — scoped to your needs
Enterprise
  • Full custom email program
  • Enterprise list management
  • Advanced automation sequences
  • Strategic campaign architecture
Operate a full enterprise email marketing engine.

Build your own
growth package.

Pick the services you need, choose Foundation or Full Scope on each, and see your bundle price update in real time. Discounts unlock automatically as you add more services.

Bundle discounts up to 50% · Foundation & Full Scope tiers · Marketing strategy consulting included free

Infrastructure & Extras

Managed add-ons that keep your tech stack clean, your domain secure, and your marketing running without friction.

🌐

Starter Hosting Bundle

Website hosting + 1 professional email account. ScopeX manages renewals and uptime. Zero tech headaches.

$68/month
📦

Business Hosting Bundle

Website hosting + 5 professional email accounts. ScopeX manages renewals and uptime.

$113/month
🔒

Domain Registration

ScopeX registers and manages your domain. Billed annually. SSL certificate included with all hosting packages.

~$50/year
📧

Professional Email

Google Workspace or Microsoft 365. Your own @yourdomain.com address. Looks professional, works everywhere.

$10/account/month
📬

Email & SMS Marketing

Managed Mailchimp campaigns for email and SMS. Scales with your contact list — starting at 0–500 contacts with up to 6,000 sends/month.

$45/month starting

Calgary Lawn Sign Program

Street-level visibility through compliant sign placement and rotation. ScopeX manages all placement, rotation, maintenance, and compliance.

H-Stake Signs

SignsMonthly Price
5 signs$60/month
10 signs$110/month
20 signs$200/month
40 signs$380/month
One-time setup: $33/sign (printing). You own the signs from day one.

Metal Frame Signs

SignsMonthly Price
5 signs$200/month
10 signs$375/month
20 signs$700/month
40 signs$1,300/month
One-time setup: $33/sign (printing). Full replacement coverage included.

Common Questions About SEO Services Rates & Pricing

Straight answers about SEO cost, service rates, fees, and what you get at each pricing tier. No sales pitch.

How much does SEO cost in Calgary?

SEO service rates in Calgary range from $900/mo for local entry-level work to $3,000+/mo for competitive market domination. At ScopeX Media, SEO pricing packages start at $900/mo (Search Kickstart) and scale to Search Growth ($3,000/mo). Every tier includes a defined scope with no hidden fees.

What are typical SEO services rates for a small business?

For a local service business, SEO service rates typically fall between $300-$800/mo. Our Search Kickstart package at $900/mo covers a technical baseline audit, keyword mapping for core service pages, on-page optimization, and monthly reporting.

Why does search engine optimization cost so much?

Search engine optimization cost reflects ongoing labour: keyword research, technical audits, content strategy, link building, and monthly reporting all require skilled time every month. Cheap SEO under $200/mo is usually automated and ineffective. Our SEO fees are priced to reflect real hands-on work that compounds into lasting rankings.

What is included in your SEO pricing packages?

Our SEO pricing packages are tiered by scope and competition level. Search Kickstart covers local visibility fundamentals. Search Growth adds deeper optimization, content briefs, internal linking, and a monthly strategy call. All packages include monthly performance reporting.

How much does SEO marketing cost compared to Google Ads?

SEO marketing cost is typically lower per lead over the long term compared to Google Ads. Ads stop the moment you stop paying. SEO fees compound over time – rankings built in month three still generate leads in month eighteen. Most businesses benefit from running both: Ads for immediate leads, SEO for sustainable inbound growth.

Are your SEO services packages month-to-month or contract-based?

All ScopeX SEO services packages are month-to-month after the initial setup period. We do not lock you into long-term contracts. SEO takes 3-6 months to build momentum, so we recommend committing to at least that window to see meaningful ranking gains.

What factors affect search engine optimization pricing?

Search engine optimization pricing is influenced by your industry competition, number of target keywords, whether you need local or national reach, your website technical health, and how aggressively you want to rank. We assess all of these before recommending a tier.

Is there a one-time SEO package price or is it always a monthly fee?

SEO is inherently ongoing – search engines re-crawl and re-rank continuously, competitors adjust their strategies, and algorithms update regularly. A one-time SEO package price can improve your site short-term, but without continued work rankings erode. Our model is a monthly retainer that compounds value rather than a single-visit fix.

How do your SEO charges compare to larger agencies?

Our SEO charges are positioned 30-50% below traditional agency market rates at the Search Kickstart and Search Growth. Larger agencies carry significant overhead that gets baked into their SEO services cost. ScopeX is leaner by design, meaning more of your budget goes into actual SEO work, not overhead.

What is the difference between all SEO packages cost?

Search Kickstart at $900/mo is for businesses building local visibility. Search Growth at $3,000/mo suits growing businesses that need consistent inbound leads and deeper optimization. Custom is for enterprise, multi-location, or migration-level campaigns.

Do SEO services prices include content writing?

Content strategy is included across all SEO tiers. Dedicated content writing is part of the Search Growth and Custom SEO packages. All content is written for both humans and search engines, optimized around target keywords without sacrificing readability.

How quickly will I see results from my SEO optimization investment?

Most clients see measurable ranking movement within 60-90 days, with significant organic traffic increases typically appearing at the 4-6 month mark. The SEO optimization cost invested in the first few months builds the foundation that compounds into stronger results over time. SEO is the most durable long-term marketing investment available.