Plumbing
Emergency calls, water heaters, repipes and renovations, commercial work.
Service type · urgency · area · authorizationQualified trade leads are defined before delivery.
ScopeX builds the campaign, form, validation, delivery, and reporting layer around the work you actually want. Your business keeps control of the advertising account and owns the sales conversation that follows.
- Client-owned media
- Written qualification
- Evidence on delivery
Lead delivery record✓
Ready for a real conversation.
- Valid contactConfirmed
- Service + territoryMatched
- Project intentDocumented
Advertising spend is paid separately. The written lead fee is set for the campaign, not guessed after delivery.
A lead program has two owners - and one shared record.
A clean commercial model protects both sides. ScopeX is accountable for the campaign and the agreed qualification process. The contractor is accountable for response, estimates, capacity, and sales follow-up.
- ScopeX operates the demand system
- Campaign strategy, creative, forms, tracking, duplicate review, qualification, delivery, and reporting.
- Your team operates the sales moment
- Fast follow-up, site visits, pricing, estimating, scheduling, service quality, and outcome updates.
- The record keeps the handoff honest
- Every delivered lead carries source, timestamp, qualification evidence, and a clear billing status.
A lead is billable only when the required facts are there.
A message, missed call, or form start is an inquiry. It becomes a qualified lead only after the campaign’s written standards are confirmed. The definition is applied the same way before and after launch.
A prospect who does not answer, rejects a quote, chooses another contractor, delays the work, or receives a quote without closing is a sales outcome - not an invalid lead.
Every delivered lead confirms
- A real person or legitimate business representative
- At least one usable contact method
- The approved service territory and included service
- A genuine project need and present intent to discuss it
- Any written value, property, timing, or authorization threshold
Qualification is based on project fit and written commercial criteria - never protected personal characteristics.
Campaigns separate demand by the work, not just the trade.
One mixed campaign blurs job economics. A high-value renovation, a small repair, an emergency call, and a commercial request do not need the same form, budget, routing, or lead fee.
Painting
Small interior, whole-home, exterior, and commercial projects.
Scope · surfaces · occupancy · timingStucco
Inspection, repair, water damage, full exterior, EIFS or new installation.
Repair type · area · storeys · photosGeneral contracting
Renovations, basements, kitchen and bath, additions, commercial work.
Project · authority · range · start windowElectrical, HVAC, & roofing
Repair, replacement, upgrades, urgent work, and commercial demand.
System · condition · urgency · property type
Keep forms short enough to finish.
Ask for contact details, location, service, project description, and preferred contact method. Add a question only when it changes routing, eligibility, or billing.
Price the system from real job economics.
A qualified lead fee is separate from media spend. The right fee depends on your gross margin, lead-to-sale rate, job value, sales cost, and the actual media cost to create a qualified opportunity.
Client total cost per qualified lead
Media spend / qualified leads + agreed lead fee
A C$100 standard-project agency lead fee can be a starting point for some campaigns. It is not an all-in campaign CPL promise, and it is not right for every job type.
- Separate low-ticket repairs from high-value projects.
- Set a written monthly lead cap before launch.
- Use a measured 30-60 day pilot before long-term pricing.
- Review qualified CPL, close rate, revenue, and gross profit together.
A measured pilot makes the next decision clearer.
Before a campaign is billed at scale, the team needs a reliable lead definition, working delivery, and enough real outcome data to see what is worth keeping.
- AlignDefine services, territory, thresholds, fee, cap, and dispute rules in writing.
- BuildConnect campaign structure, forms, consent, CRM fields, notifications, and the lead ledger.
- ValidateTest delivery, duplicate handling, notification speed, and the client response path.
- ImproveRefine weak creative, questions, exclusions, service split, and qualification rate.
- DecideReview spend, qualified CPL, appointments, wins, gross margin, and capacity together.
Turn raw inquiries into traceable opportunities.
ScopeX can help you establish the campaign order, lead definition, form flow, tracking, qualification rules, delivery, and reporting before paid demand starts moving.
Operational guidance only. Final commercial, privacy, consent, and contract terms should be reviewed for each client and campaign.