Logo Design
A distinctive mark that works across every format, size, and background.
Branding & Identity
Look like a brand people trust and remember.
Logo design, brand identity, visual systems, and brand strategy — built so every touchpoint looks like it came from the same company.
100%You own it
3Package tiers
CalgaryCanada & US
Why branding?
Your brand is the reason someone chooses you over a cheaper competitor.
People make buying decisions emotionally and justify them rationally. Before they read your service list or pricing, they have already formed an opinion based on how your brand looks and feels. A weak or inconsistent brand communicates low trust and low value — even if your actual work is excellent.
Strong branding is not decoration. It is a commercial asset. It increases conversion rates across your website, ads, and social media. It allows you to charge premium prices. And once it is built, it compounds in value every time someone interacts with your business.
Visual Identity
Colour palette, typography, and design system that creates instant recognition.
Brand Voice
The words, tone, and messaging that reflect who you are and who you serve.
Brand Guidelines
A clear system your team and any designer can follow to stay consistent.
What you receive
A brand system, not a single file.
Every identity is built and tested across the places your customers actually meet you.
Primary mark, horizontal and stacked lockups, reversed version, and an app icon — every variation you need, in every format.
Business cards, letterhead, and print collateral built from the same system so everything you hand someone matches.
Profile images, post templates, and covers so your feed looks deliberate instead of assembled week to week.
Storefront, vehicle, and print applications tested at real sizes — so the mark still reads from across the street.
Examples shown use the ScopeX identity · your brand is designed from scratch
How it works
The ScopeX branding process
Step 1
Brand Discovery
We learn your business, your customers, your competitors, and what you want your brand to communicate. No guessing — strategy before design.
Step 2
Concept Development
Logo concepts and visual direction presented. Multiple approaches explored. You choose the direction that fits before we refine.
Step 3
Refinement
Chosen concept refined to final quality. Colour system, typography, and usage rules built out. Feedback incorporated until it is exactly right.
Step 4
Delivery
All files delivered in every format you need: web, print, dark, light, full colour, single colour. Brand guidelines included so your identity stays consistent forever.
Branding tiers
Choose how far you want to take it.
Every tier delivers a professional brand identity you own outright. The difference is strategic depth and deliverable breadth.
FD
Ideal for: New businesses and sole traders that need a professional brand fastFoundation
Professional Identity StarterThe essential starting point for a new business that needs to look credible and consistent immediately. A professional primary logo, a core colour palette, and the basic files you need to show up looking like a real brand — not a side project.
What We Create
- Primary Logo DesignA clean, professional logo designed specifically for your business.
- Core Colour Palette2-3 brand colours with exact hex, RGB, and CMYK values.
- Basic Typography SelectionPrimary font pairing chosen and specified with usage guidance.
- 2 Logo VariationsFull-colour primary plus single-colour/reversed version.
- Web & Print Export FilesPNG, SVG, and PDF exports ready for immediate use.
What is Included
- Brand Discovery Session30-minute call to understand your business, customers, and competitors.
- 2 Initial ConceptsTwo distinct logo directions presented for your selection.
- 1 Round of RevisionsOne full revision round on the chosen concept.
- Full File OwnershipAll source files delivered. You own everything outright.
- Basic Usage GuidanceOne-page reference for logo, colours, and fonts.
Timeline & Delivery
- Discovery Call:30 minutes to gather all inputs.
- Concepts Presented:Within 5 business days of discovery call.
- Revision Round:Refinements within 3 business days of feedback.
- Final Delivery:10-12 business days from project start.
Foundation outcome: A professional, credible brand identity ready to use across every touchpoint within two weeks.
Get started with FoundationNo recurring fees. You own all files. Delivered in 10-12 business days.
Get StartedFS
Ideal for: Growing businesses that need a complete identity system across all marketing materialsFull Scope
Complete Identity SystemA complete, professional identity system — not just a logo. Full logo suite, typography system, colour palette, brand voice guidelines, and a usage document your team can follow consistently.
What We Create
- Full Logo SuitePrimary, horizontal, stacked, icon, and favicon — every variation needed.
- Complete Colour SystemPrimary, secondary, and neutral palette with all values specified.
- Typography SystemFull usage hierarchy: display, heading, body, caption, and button styles.
- Brand Voice GuidelinesTone definition, messaging principles, and language guidance.
- Social Media Brand KitProfile images, cover photos, and post template guidelines.
What is Included
- Extended Discovery Session60-minute deep-dive into brand positioning and vision.
- 3 Initial ConceptsThree distinct visual directions with rationale for each.
- 2 Rounds of RevisionsTwo full revision rounds until the identity is exactly right.
- Brand Guidelines DocumentProfessional PDF covering all usage rules and examples.
- Full File OwnershipAll source (AI, EPS, SVG) and export files delivered.
Timeline & Delivery
- Discovery:60-minute brand strategy session.
- Concepts:Three directions within 7 business days.
- Revisions:Two rounds, 3-4 days each.
- Final Delivery:3-4 weeks from project start.
Full Scope outcome: A complete brand identity that creates instant recognition and consistency across every marketing channel.
Get started with Full ScopeFull identity system, brand guidelines, social kit included.
Get StartedEN
Ideal for: High-growth businesses and category leaders building a premium, authority brandEnterprise
Enterprise / Strategic RebrandThe complete brand-building engagement for businesses building category leadership. Strategic brand blueprint, full visual identity, market positioning framework, and an enterprise-level authority brand package.
What We Create
- Strategic Brand BlueprintMission, vision, values, positioning, personas, and competitive landscape fully defined.
- Market Positioning FrameworkCategory positioning, UVP, pricing narrative, and competitive moat strategy.
- Complete Visual Identity SystemFull system plus motion guidelines, pattern system, and component library.
- Full Content & Messaging ArchitectureWebsite copy framework, sales hierarchy, email tone, social voice, and content style guide.
- Enterprise Brand GuidelinesComprehensive standards manual for internal teams, agencies, and partners.
What is Included
- Multi-Session Brand StrategyTwo full strategy workshops covering positioning and brand architecture.
- Naming Review & Trademark GuidanceReview of naming options and trademark search guidance.
- Unlimited Revisions (within scope)No revision caps. We iterate until every element is exactly right.
- Brand Launch SupportLaunch messaging, announcement templates, and rollout plan.
- Full File Ownership + Asset LibraryComplete asset library delivered and organised. Yours forever.
Timeline & Delivery
- Week 1-2:Two strategy workshops. Full brand blueprint delivered.
- Week 3:Three visual concepts with full strategic rationale.
- Week 4-5:Full identity, marketing assets, content architecture built.
- Week 6:Final delivery. Enterprise guidelines. Brand launch support.
Enterprise outcome: Build an authority brand that makes you the obvious, premium choice in your category.
Get started with Enterprise BrandingStrategic blueprint, full identity, content architecture, enterprise guidelines.
Get StartedSide by side
What is included at each tier
Every tier delivers a professional brand identity. The difference is strategic depth, deliverable breadth, and how far you want to go.
| Deliverable | Foundation | Full Scope | Enterprise |
|---|---|---|---|
| Primary Logo | |||
| Logo Variations | 2 versions | Full suite (5) | Full suite + all formats |
| Colour Palette | Core (2-3 colours) | Full system | Complete system + Pantone |
| Typography System | Basic pairing | Full hierarchy | Enterprise hierarchy |
| Brand Voice Guide | — | Content architecture | |
| Brand Guidelines | 1-page reference | Full PDF guide | Enterprise manual |
| Social Media Kit | — | Full kit | |
| Marketing Assets | — | — | Full asset library |
| Brand Strategy | — | — | Full blueprint |
| Revision Rounds | 1 round | 2 rounds | Unlimited |
| File Ownership | Full | Full | Full |
Common questions
Branding FAQ
Everything you need to know before getting started.
Do I own the logo and brand files after the project?
Yes, completely. Every file is delivered to you and you own it outright. No licensing fees, no restrictions, no ongoing payments. Use it anywhere, forever.
How is branding different from just getting a logo?
A logo is one mark. A brand is the whole system — colours, typography, voice, and the rules that keep them consistent. A logo on its own cannot make your website, ads, and social profiles feel like the same company.
How long does the branding process take?
Foundation is 10-12 business days. Full Scope runs 3-4 weeks. Enterprise is a 6-week engagement including two strategy workshops.
What if I already have a logo but need a full brand system?
That is common. We can build the colour system, typography, voice, and guidelines around your existing mark — or refine the mark itself if it is holding you back.
Will my brand work for a website and social media?
Yes. Every identity is tested at real sizes across web, print, social, and signage before delivery, and you receive the formats each platform needs.
Can I bundle branding with a website build?
Yes, and it is usually the better sequence — brand first, then build the site on top of it so the design system is settled before development starts.
What formats will I receive?
Vector source files (AI, EPS, SVG) plus exports in PNG and PDF, in full colour, single colour, and reversed versions for light and dark backgrounds.
How does branding affect my other marketing?
It raises the ceiling on everything else. The same ad, landing page, or sales call converts better when the brand behind it looks established and consistent.
Ready to build your brand?
Let us create a brand
you are proud to show.
Book a free 20-minute brand discovery call. Gergo will review your current situation and recommend exactly which tier makes sense for where you are and where you are going.
One-time investment · Full file ownership · ScopeX Media Inc. Calgary, AB