Google Search Ads
Show up at the top of Google when someone searches for exactly what you offer — targeted to high-intent keywords.
ScopeX Service System
Calgary Google Ads & PPC that delivers paid leads.
Calgary PPC management and Google Ads services that deliver measurable, predictable lead flow — the right offer in front of the right person at the moment they are ready to buy.
GoogleMetaInstagramLinkedInYouTube
Why paid ads?
The only channel that puts your offer in front of people ready to buy today.
SEO and social build long-term momentum. Ads deliver immediate demand. When someone searches for exactly what you offer, they are already in buying mode. Ads let you intercept that moment and turn it into a lead.
The difference between ads that drain budgets and ads that generate profitable ROI is strategy, targeting, and relentless optimisation. ScopeX runs PPC campaigns with a single focus: the lowest possible cost per qualified lead.
Social Ads
Facebook, Instagram, and LinkedIn ads targeting your exact audience by demographics and behaviour.
Retargeting
Re-engage visitors who showed interest but did not convert. Turns warm traffic into customers.
Conversion Tracking
Every click, call, and form fill tracked so you know exactly what your ads are generating.
What you receive
A lead machine you can actually see working.
Built, tracked, and optimised against one number: cost per qualified lead.
Your offer at the top of the results for the searches that actually convert — with the wasteful terms excluded before they spend a dollar.
Every campaign, spend, and cost per lead in one view. Losers paused, winners scaled — weekly, not quarterly.
Search copy, feed ads, and story creative written and produced by us, then split-tested until a clear winner emerges.
Impressions through to booked jobs, tracked end to end, so cost per qualified lead is a number and not a guess.
Illustrative examples · figures shown are sample data, not client results
How it works
How a ScopeX ad campaign works
Week 1
Research & Setup
Competitor ad audit, keyword and audience research, campaign structure built, tracking configured.
Week 2
Launch & Monitor
Campaigns go live. First leads start coming in within 24-72 hours.
Month 2
Optimise & Scale
Losing ad sets paused. Winning ads scaled. Cost per lead drops as data accumulates.
Month 3+
Predictable ROI
A reliable, repeatable source of qualified leads with a known cost per acquisition.
Ads management tiers
Pick how many channels you want working.
Management fees are separate from ad spend — your budget goes straight to the platform and is never marked up.
FD
Foundation
Foundation AdsEntry point for businesses running their first paid campaign. We set up, launch, and manage a single-platform campaign — Google or Meta — focused entirely on generating inbound leads.
- Single platform campaign setup — Google Search or Meta
- Keyword or audience research matched to buying intent
- Up to 3 ad variations written, designed, and split-tested
- Conversion tracking setup — Tag Manager or Meta Pixel
- Monthly bid & budget optimisation with weekly adjustments
- Negative keyword updates to stop wasted spend
Ideal forBusinesses new to paid ads or testing a single platform for the first time.
Start Foundation FS
Full Scope
Full Scope AdsFor businesses ready to scale beyond a single platform. Simultaneous campaigns across Google and Meta, structured A/B testing, and audience segmentation to drive down cost per lead.
- Multi-platform campaigns across Google and Meta
- A/B testing framework on copy, creative, and CTAs
- Audience segmentation — cold, retargeting, and lookalikes
- Landing page recommendations from conversion analysis
- 2 new creative sets per month to prevent ad fatigue
- Monthly 30-minute strategy call with Gergo
Ideal forBusinesses with ad history wanting to scale across multiple platforms profitably.
Start Full Scope EN
Enterprise
Enterprise AdsThe complete paid advertising operation for businesses that want to own every channel simultaneously — Google, Meta, LinkedIn, YouTube, and programmatic, managed as one coordinated system.
- Omni-channel campaign management across every major platform
- Advanced attribution modelling across all touchpoints
- Demand generation strategy for top-of-funnel awareness
- Enterprise audience architecture mapped to the full journey
- 6+ premium creative sets per month across all formats
- Dedicated strategist — weekly calls and Slack access
Ideal forHigh-growth businesses wanting total paid channel control.
Start Enterprise Side by side
What is included at each tier
Ad spend always goes directly to the platform from your own account. We never mark it up.
| Feature | Foundation | Full Scope | Enterprise |
|---|---|---|---|
| Platforms Managed | 1 (Google or Meta) | Google + Meta | All major channels |
| Campaign Types | Search or Social | Search + Social + Retarget | Omni-channel |
| Conversion Tracking | Cross-platform | Multi-touch model | |
| A/B Testing | Basic | Structured framework | Continuous |
| New Creatives / Month | Monthly refresh | 2 new sets | 6+ premium sets |
| Landing Page Optimisation | — | Recommendations | Dedicated pages |
| Competitor Intelligence | — | — | Full report |
| LinkedIn / YouTube Ads | — | — | |
| Monthly Report | Cross-platform | Executive dashboard | |
| Strategy Calls | Written check-in | Monthly 30 min | Weekly + Slack |
| Setup Fee | None | None | None |
| Ad Spend | Billed separately | Billed separately | Billed separately |
Common questions
Ads management FAQ
Everything you need to know before launching.
What platforms do you manage ads on?
Google Search, Google Display, Meta (Facebook and Instagram), LinkedIn, and YouTube. Foundation focuses on one channel, Full Scope runs Google and Meta together, and Enterprise covers all of them.
How much should I budget for ad spend?
The management fee and ad spend are separate. Ad spend goes directly to the platform — we never mark it up. Recommended budgets vary by tier and industry, and we will give you a realistic figure on the call.
How quickly will I see results?
First leads typically arrive within 24-72 hours of launch for search campaigns. Meaningful optimisation, where cost per lead stabilises, happens across the first 30-60 days.
Is there a setup fee or contract?
No setup fees on any tier. All plans are month-to-month.
Do you create the ad creative or do I?
ScopeX writes all ad copy and produces the creative for every tier. You approve before anything goes live.
Who pays the ad platforms directly?
Your ad spend goes directly to Google or Meta via your own ad account. We manage it on your behalf, but you always retain full ownership and access.
Can ads work alongside SEO and social media?
Ads and SEO are the most powerful combination in digital marketing. Ads deliver immediate lead flow while SEO builds long-term organic traffic — running both compounds the result.
I have run ads before and wasted money. How is ScopeX different?
Most wasted spend comes from poor targeting, weak creative, or no conversion tracking. Every campaign here starts with proper tracking and a structured test plan, so spend is measured against qualified leads rather than clicks.
Ready to get started?
Let us build your
lead machine.
Book a free 15-minute strategy call. Gergo will review your current ad situation or start fresh, recommend the right tier and budget, and outline exactly what we would run in month one.
Ad spend billed separately · Month-to-month · No setup fees · ScopeX Media Inc. Calgary, AB